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Pruning Your Content: A #CMWorld Twitter Chat with Marketing Director Tina...
Content Marketing Institute invited me to join as their guest expert on Dec. 3 for an exciting Twitter chat about content pruning. I was humbled by the invite, blown away by the reaction of CMI’s loyal...
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How to Drive More Traffic to Your Site and Boost Rankings by Updating Old...
It’s 2020. Do you know where your zombie pages are? Despite the fact that SEO experts, content marketers, and even Google have sung its praises as a key ingredient in the recipe for content marketing...
View ArticleWhat the January Featured Snippet Update Means for Marketers
On Jan. 22, Google released an update that de-duplicates Featured Snippets from organic search results. Any web page that earns a Featured Snippet and also appears on page-one will no longer have a...
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What B2B Marketers Need to Know About Voice Search in 2020
Voice search took drastic steps towards gaining mainstream popularity in 2019. As more houses adopt Google Home and Alexa, that trend should only continue. Yet marketers remain unclear about how voice...
View Article5 Proven Content Marketing Tips to Outrank the Competition in 2020
We’ve heard the phrase in SEO that “content is king” many, many times before. For the past decade, every marketer has heard that they need to produce more content. The origin of the phrase goes back...
View ArticleHow AI and Machine Learning Will Change Technical SEO in 2020
Artificial intelligence and machine learning are shaking up the world of technical SEO in significant ways. Although SEO specialists aren’t in danger of losing their job, the advent of these two...
View Article2020 Winners of Google’s 2019 Diversity Update
Last June, Google rolled out an update that will show a more diverse set of search results, known as the Diversity Update. This update created more opportunities for smaller players to gain SERP real...
View ArticleHow Will We See the SEO World Evolve in 2020?
Personally, I think the word of the year is “intent.” The question is no longer, “What are users searching?” Rather, it’s “what are users searching for?” Moreover, how can we craft content that engages...
View ArticleThe Search Agency Talks Content Marketing in 2020 SEO Predictions Webinar
2019 was an eventful year in digital marketing, with several significant Google updates, keyword ranking fluctuations, and search result volatilities as Google continues to refine its algorithm to...
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Fighting Fake News: Algorithmic Penalties designed for 2020 Election
As Twitter bans political ads this past November, and Google/YouTube reexamine borderline content while limiting ad-targeting to age, gender, and zip code, the online political climate is getting...
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SEO in 2019: The Complete List of 2019 Google Search Algorithm Updates
2019 was a big year for Google Algorithm changes. From BERT to E-A-T, and everything in-between, here’s a timeline of the biggest changes from Google. October 25, 2019 – Google announced they have...
View ArticleThe Search Agency Experts to Share 2020 SEO Predictions
It’s been a busy year for Google. With thousands of updates to its algorithm, including one of its biggest updates since RankBrain, the search engine has challenged marketers to keep up with a dizzying...
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What to Expect from Search AI in the Next Few Years
The big tech companies are all working diligently to optimize artificial intelligence to better serve their customers’ searching needs. Better customer experience is known to directly impact adoption...
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Crafting Content Google Craves: A Recipe for Improving Your E-A-T Score in 2020
It’s Thanksgiving, and that means one thing to most Americans: it’s time to E-A-T. But before you disconnect from your machines to spend some quality time with your loved ones, take a good, hard look...
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‘People Also Ask’ SERP Features: Key Considerations for Your 2020 SEO Strategy
The world of SERPs is forever in motion, with new algorithm changes and search integrations being introduced on a regular basis. While some search marketers might not appreciate these changes due to...
View Article4 Takeaways from Google’s BERT Announcement
Google recently rolled out what some are calling its biggest algorithm change since RankBrain. BERT (“Bidrectional Encoder Representations from Transformers”) is a neural network-based technique using...
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The Top 29 Free (or Freemium) SEO Tools of 2019
Understanding how a website performs and is optimized for incoming traffic is imperative to achieve top engine rankings and offer a seamless brand experience for customers. However, with so many tools...
View ArticleReal Estate SEO: Expert Tips to Sell Google and Homebuyers on Your Website
Search engine optimization is essential to getting your site and listings in front of prospective buyers on the internet. According to a recent report by the National Association of Realtors, 44...
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What is a Sitemap (And Do I Need One for SEO)? A Simple Guide to HTML and XML...
Even if you aren’t deeply embedded in the digital marketing world, there is a good chance you’ve heard of SEO (Search Engine Optimization). SEO is the process of increasing the quantity and quality of...
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Meet ‘Maverick’: Google’s Unconfirmed July 2019 Algorithm Update
Google’s July 2019 “Maverick” Update: What We Know While Google has to this point remained silent, other SEO experts took note of significant volatility in search results this past July, specifically...
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